FRIGO® VIP Launch Party with Derek Jeter and Guests
Launch celebration with guests Derek Jeter, Carmelo Anthony and more
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About This Event
Thursday, November 21, 2013 - 7:00 PM • FRIGO Pop-up Store, New York City, NY • Sponsored by RevolutionWear's FRIGO
The makers of RevolutionWear’s FRIGO® were joined by surprise celebrity guests including Derek Jeter, Carmelo Anthony and friends for an exclusive gathering of 200 guests to showcase the launch of its new line of game-changing men’s underwear in the U.S. Just in time for the holiday season, FRIGO® launched its new line of luxury men’s underwear in a pop-up store in the Meat Packing District. Offering numerous lifestyle experiences from a complimentary espresso bar and a vintage game room to music listening stations, shopping and drinks, guests had the opportunity to indulge in various activities during the night. Guests came to find out what everyone is talking about (The Today Show, New York Times, ABC News, Time, Men’s Health and more)! Revd was honored to help power the event for FRIGO® and also extend a "pop-up" opportunity for 20 lucky guests to score tickets just in time for one of the most talked about events of the year in NYC. Ticket proceeds and an art auction by renown photographer Andreas Kock benefitted Soles4Souls, a global not-for-profit institution dedicated to fighting the devastating impact and perpetuation of poverty.
All photos courtesy of ©PatrickMcMullan.com